01 / GET TIME BACK
Clear the repetitive work.
Spend less time copying information, organising content, chasing the next task and pulling reports together. Find useful ways to let AI and automation handle the routine.
Home / One-day training / AI & Automation
AI & MARKETING AUTOMATION MASTERCLASS · ONE-DAY, IN-HOUSE TRAINING
Get your time back.
Bring your ideas to life.
More time for your ideas, your customers and your business. You have a business to run and marketing ideas you want to act on. Learn to use AI to develop those ideas, bring them to life and take repetitive work off your plate, so you can focus on promoting and growing your business.
Save timeDevelop better ideasPut plans into actionBuild confidence with AI
Training from £650 for one participant. Optional implementation available separately.
YOUR BRAND / YOUR CONTENTBSMA ● 01
Your ideas. The support to act on them.
IDEAS.
ACTION.
GROWTH.
ACTION.
GROWTH.
✓ Develop your good ideas01
✓ Turn the plan into action02
✓ Clear the repetitive jobs03
✓ Make time for the business04
Your expertise. AI working in the background.
TIME BACKFEWER REPETITIVE TASKS.
More time for the work that grows your business.
Industry experience creating content for
BBC FOODCoca-ColaThatchersDeliverooNATIONAL RAIL
Brands shown represent content-creation experience, not necessarily organisations trained by BSMA.
WHY THIS COURSE
Your business needs more of you.
Serving customers, running the business and finding time to market it is a lot to carry. AI can help you make progress on the ideas that keep slipping down the list.
02 / THINK MORE CREATIVELY
Take good ideas further.
Use AI as a thinking partner to explore angles, develop campaigns and turn a rough thought into a clear brief. Your experience and personality give the work its direction.
03 / MAKE IT HAPPEN
Get from idea to action.
Turn the plan into the drafts, assets and next steps needed to launch it. Build a process that helps you keep moving while you focus on customers and the business.
THE COURSE
What you'll learn.
Bring an idea you want to make happen and a task you wish took less time. We shape the day around your business and practise the AI skills that will help you move forward.
01 / SIX CORE AREASYOUR TIME
Find where your time goes.
Identify the repeated jobs that eat into your week. Decide where AI, a better process or a simple automation could give you useful time back, and choose a practical place to start.
02 / SIX CORE AREASBETTER IDEAS
Think more creatively with AI.
Learn to give AI useful context, ask better questions and develop its suggestions. Explore campaign angles, sharpen your message and build on your own expertise to create ideas that fit your business.
03 / SIX CORE AREASIDEAS INTO ACTION
Bring your marketing ideas to life.
Turn a promising idea into a plan, brief and practical next steps. Use AI to help prepare research, campaign copy, scripts and supporting materials, with reusable prompts that keep your voice and standards.
04 / SIX CORE AREASTOOLS THAT FIT
Make your tools work together.
Understand how AI platforms, plugins and connectors can support the work you do. We'll assess your needs, existing software and budget, then recommend the best-fit tools and connections for your business.
05 / SIX CORE AREASEVERYDAY MARKETING
Spend less time organising it all.
Simplify content calendars, approvals and scheduling. Use AI to help prepare useful reports, check the figures and identify what to do next, so routine marketing admin takes less of your attention.
06 / SIX CORE AREASAI IN THE BACKGROUND
Put repetitive jobs in the background.
Practise a simple workflow that moves information or prepares work for review. Understand what happens automatically, where your judgement is needed and how to check, pause and improve the process.
Your ideas and expertise stay at the centre.AI helps you develop them and do the time-consuming work around them, giving you more room to focus on your business.
Training includes a guided exercise or workflow prototype where accounts and access allow. A fully deployed business system is covered by the optional implementation service.
PRACTICAL OUTCOMES
What you'll leave with.
More confidence using AI, a marketing idea moved forward and a clear plan for taking repetitive work off your plate. We use your real business to make the learning useful after the day.
- A marketing idea developed into a practical brief and action plan
- Reusable prompts or templates to help you execute it
- A shortlist of repetitive tasks worth simplifying
- Tool, plugin and connector recommendations that fit your business
- A guided exercise or prototype, with clear next steps
YOUR AI ACTION PLAYBOOKTAKE-HOME OUTCOME
Your good idea, with a way to make it happen.
THE IDEAYour expertise, audience and ambition
THE PLANA clear brief and the next steps to take
THE HELPAI tools and reusable prompts to move it forward
TIME BACKRoutine jobs to simplify as you put it into practice
More time for promoting your business and serving your customers
YOU BRING THE BUSINESS KNOWLEDGE.
Your ideas.AI support.
Time back.Build confidence with the tools that can help you think, create and get things done.
WHO IT'S FOR
A busy owner with ideas to act on.
You know your business and have ideas for promoting it. Finding the time, getting the work done or knowing which tools to use keeps holding you back. This course is for you, and for small marketing teams carrying the same pressure.
If AI is moving quickly and you worry about getting left behind, we'll help you build practical confidence at a pace that suits you. Learn to use the platforms more effectively, develop your thinking and get support with the work between an idea and its execution.
We'll understand your goals, the work that takes up your time and the systems you already use before recommending the best-fit plugins, connectors and workflows. Examples may include ChatGPT, Canva and Metricool, with connections to your documents, spreadsheets or CRM where useful.
We can also explore Make or Zapier when an automation would help. The recommended setup depends on your business, budget, available integrations and permissions.
For busy business ownersYour ideas, developedPractical AI confidenceOptional setup support
COURSE FEES
Pricing for different team sizes.
Choose the group size that suits you. Every one-day course is adapted to your team and delivered at your workplace.
One-day, in-house course
AI & Marketing Automation Masterclass
Prices shown are the total training fees.
One participant£650
Up to 3 participants£950
Up to 5 participants£1,250
Larger groupsAsk us
Bespoke training delivered at your workplace. Travel or additional requirements, if applicable, are confirmed before booking.
Enquire about this courseTWO-COURSE OFFER · ONE PARTICIPANTBook two courses.
Enquire about the two-course offer ↗Book two courses.
Save £150.
Choose this masterclass plus another one-day course. Pair it with Content Strategy & Creative Ideas to give your content workflows a clearer direction.
£1,150
£1,150 for two one-day courses for one participant (normally £1,300). Training days only; implementation is priced separately. For teams, ask for a quote.
OPTIONAL IMPLEMENTATION
Want us to build it?
Have a clear idea of what needs to improve, but little time to set it up? We can build one agreed time-saving workflow in your own tools and show you how to use it.
Get the time-saving setup done.
We start with a job that keeps pulling you away from the business, then scope one clearly defined workflow connecting up to three existing tools through supported integrations. That could be preparing a regular report, organising content approvals or making the scheduling handover easier.
You get a fixed quote, tested setup and a practical handover. We agree what the system should do and where you want a review, so you can use it with confidence and get back to the work that needs you.
Available after training or as a standalone project. Larger builds, custom integrations and additional workflows are quoted separately.
Tell us what is taking up your time ↗STARTER IMPLEMENTATION · ONE WORKFLOW
From £1,500
- Scoping and agreed workflow design
- Setup across up to three existing tools
- Testing, review points and failure notifications
- Written guide and a 60-minute handover
- 14 days of fixes within the agreed scope after handover
Training fees, software subscriptions and usage costs are separate. Any ongoing maintenance is agreed separately.
Discuss implementation ↗BEFORE YOU BOOK
Frequently asked questions.
Tell us what is taking up your time and what you want to make happen. We'll help you choose the right training and support.
Tell us about your business ↗Is this suitable if I'm still finding my feet with AI?
Yes. Bring your business knowledge and a willingness to try. We tailor the day to your starting point, help you understand what the platforms can do and practise using them on work that matters to you.
Is this about making lots of AI-generated social posts?
The focus is the useful work behind your marketing: developing ideas, researching, preparing briefs and drafts, organising tasks, scheduling and reporting. Your expertise and personality shape the message. Generating images or filling a feed with generic posts is not the purpose of the course.
Do we need to know how to code?
No. The course focuses on practical workflows and tools your team can understand and use. We tailor the pace to your experience and identify where a simple built-in feature will do the job.
Will you recommend the right plugins and connectors?
Yes. We start with your ideas, goals and the work that takes too much time. Then we recommend suitable platforms, plugins and connectors, checking the tools you already have, the costs and what your accounts support.
Will we have a fully automated system after one day?
Training includes guided practice and a simple workflow prototype where access allows. Live deployment, wider integration and production testing are scoped separately through our implementation option.
What does implementation from £1,500 include?
One agreed workflow across up to three existing tools using supported integrations. It includes scoping, setup, testing, a written guide, a 60-minute handover and 14 days of fixes within the agreed scope. We confirm the exact scope and fixed price before work starts.
Can we book implementation without the course?
Yes. If you already know what you need, we can discuss a standalone implementation project. We'll still check the workflow, available integrations and intended outcome before quoting.
Are software costs and ongoing support included?
Software subscriptions, platform or AI usage charges, hosting where needed, and ongoing maintenance are separate. We identify expected running costs before you commit. The initial implementation includes 14 days of fixes to the agreed setup; additional changes and ongoing support are quoted separately.
Will AI publish or contact customers without a check?
We agree where human approval belongs in the workflow. Content quality, permissions and the effect of each action are part of the training and implementation scope. You'll know what runs automatically, what needs a review and how to pause the system.
Can the whole course fit into one day?
We agree priorities during onboarding and focus on a real marketing idea and a useful time-saving task. The six topic areas guide a bespoke day; the depth depends on your starting point, tools and access.