Smartphone content creation training for businesses
A hands-on day for beginners and developing creators. Practise planning, filming and editing a real business video with your phone and Instagram Edits, at your workplace in Bristol or across the UK.
One day at your workplace · Beginner to intermediate · From £650 for one participant · See prices
“I came away with two videos that I learnt to put together on the day using the Edits program.”
Cara Peters · Content creation course participant
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YOUR BRAND / YOUR CONTENTBSMA ● 01
Build your creation confidence
PLAN. SHOOT. CREATE.
✓ Find your story01
✓ Capture better footage02
✓ Bring your edit together03
✓ Create with confidence04
Content made inside your business
REAL VIDEOPLANNED. FILMED. EDITED.
Not theory. Content you can create.
Industry experience creating content for
BBC FOODCoca-ColaThatchersDeliverooNATIONAL RAIL
Brands shown represent content-creation experience, not necessarily organisations trained by BSMA.
THE COURSE
What you’ll learn
Six practical areas covering filming, storytelling, editing and the tools that make social-first creation easier. Tailored to your team's starting point.
01 / SIX CORE AREASFILMING
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Capture better smartphone video.
Get to grips with framing, focus, composition and camera movement. Capture useful footage of your people, products and spaces with the phone you already have.
02 / SIX CORE AREASLIGHT + SOUND
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Make light and sound work for you.
Find better filming positions, make the most of natural light and record clearer speech. Explore straightforward equipment where it helps.
03 / SIX CORE AREASSTORYTELLING
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Build a hook. Tell a clear story.
Choose one message, give people a reason to stop scrolling and structure a video that keeps them watching. Plan a simple script and shot list before you film.
04 / SIX CORE AREASEDITING
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Bring your video together in Edits.
Use Instagram Edits for clean cuts, pacing, text, captions, music and voiceover. Explore other useful editing tools where they suit your team's needs.
05 / SIX CORE AREASREELS + TIKTOK
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Create video made for social.
Shape your work for Instagram Reels and TikTok. Think about vertical framing, viewing habits, covers, captions and a clear next step before publishing.
06 / SIX CORE AREASTOOLS + AI
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Use AI to support your creativity.
Develop scripts, shot lists and captions, then repurpose an idea for another format. Keep your voice and judgement while using AI to make preparation easier.
Learn it by making it.Practical filming and editing exercises use your business, your phone and your real content ideas.
Advanced colour grading and Blackmagic Camera are reserved for Advanced Video Creation. Connected workflows and automation belong in the AI Masterclass.
PRACTICAL OUTCOMES
What you’ll leave with
Help your team show your products, people and expertise clearly, with the skills to make useful social video in-house.
Practical experience filming with your own smartphone
A clearer approach to hooks and simple video storytelling
Hands-on editing experience using Instagram Edits
Feedback on your work and useful next steps
A repeatable process from idea to finished video
Ready to make better content in-house?
Tell us what you want to film and where you need more confidence. We’ll tailor the day to your team.
Choose Content Creation Masterclass plus another one-day course. Pair it with Content Strategy & Creative Ideas for a clearer plan and the skills to bring it to life.
£1,150
£1,150 for two one-day courses for one participant (normally £1,300). For teams, ask us for a tailored quote.
“I came away with two videos that I learnt to put together on the day using the Edits program.”
Cara PetersContent creation course participant
“I came away feeling energised, inspired, and much more confident about creating and managing my social media presence.”
Anna HillCourse participant
“It wasn't just about pressing record. It was about how to approach an idea, what shots to look for, how to tell a story, and how to think about content that people actually want to watch.”
Carl BusbyContent creation course participant
Want your team to feel this confident?
Tell us what you want to create and any dates in mind.
Yes. This is beginner-to-intermediate training. We tailor the pace and exercises to your team's experience, whether you're starting from scratch or already making videos.
Do we need professional equipment?
No. The focus is on smartphone filming. On the onboarding call we'll discuss your phones, any microphones or lights you already have, and the apps to prepare before the day.
Will we finish a video during the day?
That's the aim. You'll work on real filming and editing exercises, with a view to leaving with a tangible piece. How far we get depends on the group's starting point, the idea and the time available.
Do you cover AI or advanced production?
We use AI where it helps with scripts, shot lists, captions and repurposing. Automation belongs in the AI Masterclass; advanced colour grading and Blackmagic Camera are reserved for Advanced Video Creation.
Where does training take place?
Training is tailored to your team and delivered at your workplace anywhere in the UK. We're based in Bristol and travel to organisations across the country.
Get a head start with our free beginner’s guide to Edits by Instagram. Practise the essentials at your own pace, then bring your questions to the Content Creation Masterclass.
